Our story

Hello, and welcome. I’m Clara Davies, the founder of Clara Boutique — a women’s fashion store born in London, built from love, and shaped by real life.

Clara Boutique started with a simple thought: “Why isn’t there a space where women can find clothes that feel both beautiful and effortless — where everything just feels right?” Not too trend-driven, not overly complicated — just thoughtful, elegant pieces that make you feel good the moment you put them on.

I grew up in South London, raised in a home where creativity was part of the everyday. My mum was a schoolteacher who loved sewing in her spare time, and my grandmother was rarely seen without a scarf or brooch that told some sort of story. Clothes, in our home, weren’t about impressing anyone — they were about expression, about care, about feeling grounded in who you are.

Some of my clearest memories are walking with my mum down the high street on Saturday mornings, popping into little independent shops, talking to the owners, touching fabrics, trying things on, and sharing tea on the way home. That sense of community, of warmth, of real connection — that’s always stayed with me. And it’s what I’ve tried to bring to Clara Boutique.

This isn’t a chain or a concept store or something built to impress investors. It’s personal. Every piece is handpicked by me. Every detail — from the fabrics we choose to the way we package your orders — is done with love and intention. I choose pieces that I would wear, that my friends would wear, that I’d proudly recommend to the women I care about most.

We’re based in London, but our heart is wherever women are looking for something real — something that fits their body and their life. Our customers are mothers, creatives, professionals, students, retirees — women from all walks of life who want to feel beautiful without the fuss.

Clara Boutique is for women who are tired of fast fashion, loud trends, and things that don’t last. It’s for women who want clothes that feel like them — soft, strong, feminine, functional, and full of personality.

More than a store, I hope Clara Boutique feels like a space where you’re seen. Where you’re valued. Where you can reconnect with your own sense of style and find joy in the everyday act of getting dressed.

Whether you’ve found us online or stepped into our shop in person — thank you for being here. Your support means everything.

With love,
Clara Davies
Founder, Clara Boutique

P.S. We’re currently holding our final clearance sale — your last chance to shop some of our favourite pieces at special prices before the new season arrives. Once they’re gone, they’re gone! Take a look while they’re still here.